Sangfor Technologies, a global leader in cybersecurity and cloud computing, has launched its new cybersecurity brand, Sangfor Athena. This brand unifies Sangfor’s advanced security technologies under a single name, signaling a strategic shift toward intelligent, integrated, and proactive cyber defense.
Sangfor Athena was first introduced during Sangfor’s recent International Roadshows. It was showcased to customers and partners across Malaysia, Singapore, Hong Kong, Indonesia, the Philippines, Italy, Türkiye, the UAE, Saudi Arabia, and Oman. Early feedback showed strong market interest in a cybersecurity approach focused on AI-driven, solution-oriented strategies.
The name “Athena” draws inspiration from the Greek goddess of wisdom and warfare. Sangfor Athena symbolizes strategic security and strong protection. Like Athena’s combination of wisdom and weaponry, the brand merges advanced AI with cutting-edge security tools to create an intelligent, unified security framework.
Central to Sangfor Athena is SynergyAI, Sangfor’s AI-powered vision for integrated cybersecurity. SynergyAI links cloud and on-premises infrastructure, solutions and services, and security with cloud computing. By applying AI across these areas, SynergyAI simplifies security systems, improves threat detection and response, and reduces complexity. This helps organizations move from reacting to threats to anticipating and outsmarting them with speed and precision.
Sangfor Athena’s philosophy is represented by six symbols:
- Shield: Strong defense against advanced cyber threats
- Spear: Quick and proactive attack response
- Helmet: Protection of critical systems and sensitive data
- Owl: Deep visibility into security events
- Wisdom & Strategy: Integrating fragmented tools into a smart, unified system
- Olive Tree: Providing peace of mind for secure business growth
This rebranding does more than change the name—it reorganizes Sangfor’s security products for better clarity and usability. Previously, the company’s cybersecurity tools were marketed under multiple product names like Network Secure, Endpoint Secure, and Cyber Command. As the portfolio grew, customers found it harder to understand how each product met their needs.
Today’s cybersecurity threats are complex, and isolated solutions are no longer enough. Organizations require integrated technologies that work together seamlessly to fully protect their systems.
“Our mission has always been to Make Your Digital Transformation Simpler and Secure,” said Darren Du, Vice President of Sangfor International Market. “A simpler approach means not only easy-to-use products but also a clear brand that meets our customers’ needs. Sangfor Athena provides this clarity and confidence as organizations face more complex cybersecurity challenges.”
